Tuesday, 10 November 2009

Marketing Sex and Beauty To Little Girls



I believe this clip (subscirbers please visit dreyecandy.com to view the video) speaks loud enough for itself.

It's one thing to play dress up and princess at home or at your friends' house...we all did...but quite another to do so in a commercial setting. I believe it to be as critically disturbed as taking your kids trick or treating at the mall.

There's a fine line between playing make believe and treating kids as one of the most profitable target groups in our modern day commerce machine.

I don't endorse fake eye lashes for kids, nor do I believe kids need pampering at a nail salon.

Thank god Club Libby Lu, an experiential/experience-based retailer for preteen girls ages five through twelve, went out of business.

Children have the same grand time, whether they're playing with their granny's old dresses and mom's hand me down lipsticks, as they would in an artificially created environment exclusively put in place to target children and to sell them products. It's the parents' responsibility to decide on the surroundings they see fit for their child.

Along the same note, I would also suggest you read an article I wrote a while back Au Naturell- A True Love For Nudity.

Kids grow up to walk the consumer walk soon enough...there's no reason to push them over the edge before their time.

Not smiling...about advertisers taking advantage of young impressionable minds...dr eyecandy.

2 comments:

Theresa said...

I don't think there is anything wrong with taking a girl and her friends to a place like Marvel to get nails painted and hair curled for a special birthday..... once. I think the problem arises when manicures become routine, make up is a daily ritual etc. Feeling like a princess for a day is a good thing. It gives the stylists in training a fun day. It is a fine line and I was so disappointed to hear that there were places like Club Libby Lu! That is just over the top. Glad to hear it's gone. I'm sad to see things like beauty pageants too. Those are child abuse in my view.
Kind regards from a first time visitor to your blog. (thank your dad for my visit ;) )

Lisa Cox said...

Without justifying the madness... let us remember that: Supply = Demand.

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